All Your Football In One Place
For the 2023-24 football season, DISH wanted to set themselves apart from competitors as the only provider that allows you to access all your football in one place. We needed a clear, concise message that could be used across the sales funnel in deliverables ranging from web to print. My team came up with a concept that leaned into the stats. I was responsible for developing language ensuring consistency (and legality) across hundreds of deliverables.
Results
This campaign is currently in market and we will hopefully hear positive results soon!
High to low funnel animated assets which were used across digital and paid social.
Here are some additional examples of how messaging and design varied from high to low funnel digital assets.
High Funnel Digital Assets
Mid Funnel Digital Assets
Low Funnel Digital Assets
An example of one of several landing pages created for the campaign.
An example of one of many emails created for the campaign.
