Gift Rap (ft. T-Pain)

The task was to come up with Moxie’s 2017 agency holiday card. After deciding we wanted to do something that reflected the spirit of Atlanta, we landed on this augmented reality card featuring T-Pain. It’s wrapping paper that raps — aptly named Gift Rap. Visit the microsite here.

Results

Gift Rap received coverage from XXL Magazine, 11Alive News in Atlanta, was named one of the top most creative holiday cards of 2017 by AdWeek, and won Gold at the Atlanta Addies.