Doris Burke x Sling TV  

Sling set out to be the go-to streaming service for watching the NBA all season long. We partnered with Doris Burke, the beloved NBA Analyst to spread the message about Sling’s great offerings (through paid social & display) and develop brand love and awareness (through organic social).

Results

Ultimately, the campaign achieved a total reach of 8,488,129 (an average of 217,644 per post). Videos reached a total of 911K views (an average of 29,387 plays per video) and an engagement rate of 3.754% (300% above average). This also includes the production of the most viral video in Sling history (Doris Burke, Tweet Analyst). Finally, we created Sling’s first GIPHY collection which was wildly successful and utilized 4,764,515 times.