DirecTV Switcher Campaign

The goal of this direct response campaign was pretty straightforward, go straight for the competition, DirecTV, with an offer customers can’t refuse (a $300 gift card). I helped develop the concept and language that lived across deliverables in print, web, email, direct mail, and paid social.  

Results

DTV Switcher has driven 959 activations MTD which is exceeding the forecast of 903. Teams are observing a double digit lift in activations from dish.com and more numbers are on the way.

The Creative

While direct response isn’t always the most interesting creative, I believe it showcases an ability to get across a concise message and deliver tangible results.