The Nice List

Georgia Natural Gas wanted to make their way on to the nice list for the holiday season through their Visa Gift Card promotion. Inspired by festive holiday light displays, our team created this very merry TV spot. I was responsible for concepting visuals with my art director partner and writing the script.

Results

Georgia Natural Gas experienced a 50% increase in sign up rates compared to the previous holiday season, leading to the largest customer count increase in a single month that Georgia Natural Gas has ever seen.