It’s About to Get Loud

I had the privilege of being the sole writer on the brand new, Bronze ADDY winning, Porsche Driving website — a booking destination for Porsche Experience Centers located in Los Angeles, Atlanta, and Birmingham. The approach we took focused on anticipation and the intense desire to get behind the wheel of a Porsche. Our newly proposed homepage opened on a 911 GT3 pulling up to the starting line, waiting for you with a few loud revs of its engine.

Feel free to peruse the live website at this link.

Each experience center required its own flair for voice and tone, not to mention different content and unique product offerings.

Here’s the full Atlanta home page.

Our team completely revamped the booking process, making attention to detail and micro-copy incredibly important to the site redesign.

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