Happy Holidays from Grandma!

The ask was to create a social campaign showcasing all the holiday content SLING has to offer. Since it was the first holiday season since the start of the pandemic, our team thought everyone could use a little comedic relief and some of the comfort of home. Who better to bring that to viewers than Grandma? Grandma became the sassy spokesperson for our holiday content on social through videos, memes, gifs and SLINGing lessons.

Results

The content generated 826,844 impressions and 83,298 video views. Engagement with this content ranked higher than Hulu, Philo or Fubo content during the same timeframe (11/19/2020-1/1/2021).

The Content

Our primary content was a series of OLVs where Grandma asked followers to guess the movie she was describing or simply shared her candid thoughts about different holiday programming playing on SLING.