We’ll Make You a Sandwich
Arby’s was seeking to refresh their “We Have The Meats” brand message and bring Arby’s to the forefront of the sandwich conversation. To drive engagement and spark the conversation on social, our team decided to make Arby’s fans a sandwich…literally. Using nothing but Arby’s sandwich ingredients, our team created more than 60 portraits. Check out the case study, scroll through a few examples here or checkout the hashtag #makemysandwich for more.
Results
The campaign garnered overwhelmingly positive results, even winning a Shorty Award for Art Direction. It owned the conversation on social with 12 million Twitter impressions, 11 million Facebook impressions, 5 million Instagram impressions, 32,000 #MakeMySandwich hashtag mentions, and 99% positive sentiment.
We fulfilled some sandwich requests via twitter.
While I was involved with the concepting and writing of the idea — it was my incredible art direction team that brought the delicious, I mean, beautiful sandwich portraits to life. Here’s a timelapse of them working their magic.
Here are some side-by-sides of their handiwork to emphasize how crafty they are in the “kitchen”.
And of course it never hurts to get some positive, unpaid media attention.
